ABOUT The Groves – Chapter III
An Elevated Journey Through Imagination Riyadh Season 2024–2025 | Ar Rafiah, Riyadh
Set beside a picturesque lake in Ar Rafiah, Chapter III brought to life a bold new vision: a dynamic world of urban fantasy filled with immersive attractions, cultural richness, and next-level guest engagement.
Brands Launched
Our Concept
A Living Destination
Where Culture, Nature & Fantasy Collide
This chapter unveiled a multi-zoned experience designed to engage all senses — through themed environments, elevated hospitality, and seamless storytelling. Guests entered a dreamlike realm that included:
The Groves Village
Little Krazy
VidaVera
Hawanim Groves City
Khawaja Yanni
ZamaZulu
The Groves Lake
Luca Park
OUR PHILOSOPHY
Build Wonder. Inspire Emotion.
Luxury That Lives in Memory
Chapter III of The Groves was more than a venue — it was a living, breathing destination. Every zone, brand, and pathway was intentionally designed to evoke emotion, spark imagination, and celebrate Saudi Arabia’s evolving cultural landscape.
Signature Experiences
Designed to Delight – Crafted to Connect
Bridge to the Lake
Cross a glowing bridge suspended over calm waters, arriving at a spectacular 360° floating stage, the centerpiece of The Groves Lake.
The Groves Garden
Relax on soft grass under the stars. Guests sip curated drinks, play board games, and enjoy live immersive performances in this tranquil oasis of nature and art
The Groves Retail Experience
An open-air marketplace featuring Saudi Arabia’s top homegrown brands alongside select international labels. Surrounded by trees, lights, and cafés, it’s where shopping meets serenity.
Elegant & Lifestyle‑Focused
A Cinematic Journey Through Elegance & Imagination
Playlist
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Our Brands
We’re Honored to Work With
